Tillamook
Tillamook is a beloved farmer-owned creamery in the PNW. They’re known for their cheese, but not their cream cheese. So we set out to create awareness and drive trial for Tillamook Cream Cheese Spread in a category synonymous with one brand (you know the one).
So, we created the Tillamook Taste-over. For one day only, Tillamook would take over four iconic bagel shops across the country.
At these events, customers could try all five flavors, with the option to swap their usual spread for a free bagel with Tillamook Cream Cheese Spread. And boy, did they. PRESS
Customers were encouraged to share their experience on social, which we reposted on our social media platforms, of course.
