DANNON
From 2016 to 2019, I served as the creative lead on Dannon yogurt brands Oikos & Danimals.
"MOMFIDENCE" CAMPAIGN
The first-ever campaign for Danimals that targets moms.
Introducing the Momfident Mom; a woman who turns into the most confident version of herself when she gives her kids a tasty, healthy treat like Danimals.
FACEBOOK CONTENT
RESULTS
Sales increased by 12% in 2017—the fastest sales growth on record—which solidified Danimals as the #1 kids dairy brand.
“FUEL YOUR HUSTLE” CAMPAIGN
Professional & amateur athletes are fueled by passion, hard work, and Oikos—the official yogurt of fueling your hustle.
“WHERE WILL DANIMALS TAKE YOU?” CAMPAIGN
Position Danimals as the brand kid’s reach for when they want to go on a tasty adventure…with their friend, Bongo.