Borderlands 3

As part of 2K Games in-house marketing team, I was tasked with helping Borderlands 3 appeal to fans of the franchise & recruit new ones during the noisy holiday season.

We worked with director Eddie Alcazar and production company Chromista to create a stop-motion world inspired by classic holiday movies like “Rudolph the Red-Nose Reindeer”. Article/credits

“Silent night” Original Lyrics & Arrangement

We re-wrote the lyrics to the classic Christmas song “Silent Night” & recruited a children’s choir to sing it. Mic drop!

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SOCIAL HOLIDAY CARDS

Instagram posts featured festive messaging & Borderlands 3 characters.

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Behind the scenes

One lonely photo.