Red Lobster

Connect a 20th-century restaurant chain—with no real digital or social presence—to today's always connected consumer.

DIGITAL CASE STUDY

An overview of the first year of the "Sea Food Differently" digital and social campaign, and the results it garnered.

LOBSTERFEST INTEGRATED PROMO

An example of the type of integrated work we did for each of Red Lobster's many annual promotions.

INFOGRAPHICS

One of my favorite projects was a series of infographic created to highlight specific promotions.

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Each infographic was done in collaboration with a different artist & shared on our social channels.

FACEBOOK CONTENT

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April Fool's Prank

On April Fool's Day, we threatened to take away Red Lobster's beloved Cheddar Bay Biscuits. Based on the reactions we received, they're not coming off the menu anytime soon.

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Eye Spy Game

One of first Facebook initiatives was an interactive game where users had to spot what was different between two mouth-watering images.

MICROSITE

Red Lobster is proud to serve lobster that is sourced sustainably. To share this news with guests, we created a parallax microsite that took them on an underwater journey, where they learned about important lobster fishing laws and practices along the way.

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RESULTS

In just one year, we grew Red Lobster's engagement rates to 1000% above the industry average.