Tillamook Loafies Launch
To capitalize on the plushie trend—and reward their passionate fans—Tillamook decided to release their new lineup of adorable cheese loaf stuffies on their 117th birthday, February 13. I was tasked with naming them, along with creating all messaging for the launch.
On the Tillamook Shop, each Loafie is accompanied by a winky description that plays into their flavor profile. We even included a blind box option for those who want to be surprised.
The first 700 Loafies sold out within the first 48 hours…and were quickly restocked.
To create awareness for the launch, we sent influencer kits to 117 of our most passionate fans and asked them to share their new adorable friends.
