Marriott
How do you make an iconic but dated hotel brand relevant to a new generation of business travelers? By showing them the new ways Marriott is shaping the future of travel—and inviting them innovate with us.
In this campaign, we wanted everything to feel as futuristic and modern as our hotels, from the sleek imagery to the pithy, welcoming language.
TV Commercial
Shot in beautiful Istanbul, this spot showed current and potential guests exactly what Marriott is doing to help them travel more brilliantly.
WEBSITE
On TravelBrilliantly.com, consumers could read about Marriott’s latest innovations and submit their own ideas in our annual Co-creation Contest, where we turned the best submissions into real Marriott innovations.
VIDEO CONTENT
We partnered with Farmer's Fridge to turn the first winning user-submitted idea into an on-property innovation at the Marriott Chicago O'Hare.
The following year, we teamed up with Jim Beam to make a guest's winning idea a reality right in the middle of bourbon country.
CRM Emails
Through CRM we kept participants up-to-date on the contest, highlighted some of our favorite ideas, and interesting on-property activations.
RESULTS
After visiting TravelBrilliantly.com, 94% of visitors said they would consider staying at Marriott on their next trip.
HOTEL REDESIGN VIDEO
Bonus Content! A video we created to get franchisees and designers excited about Marriott's hotel redesign aesthetic.