Danimals Yogurt “Momfidence” Campaign

For years Danimals had been marketing to kids, but they wanted to launch their
first-ever campaign targeting the people with the real purchasing power—moms.
They wanted to highlight the product benefits of it being tasty and non-GMO.

So we created Momfident Mom; a character who turns into her most confident version
when she gives her kids a delicious and healthy treat like Danimals.
By giving the brand an identifiable, relatable, and entertaining spokeswomen,
the campaign increased sales by 12%—their fastest growth ever
and solidified Danimals as the #1 kids dairy brand.

Online Video