OIKOS “Fuel Your Hustle” Campaign

After a run of light-hearted commercials featuring John Stamos,
Dannon wanted to reposition Oikos Greek Yogurt as a serious protein snack that real athletes rely on.
So we created a campaign that was all about how Oikos “Fuels Your Hustle”,
whether you’re a starting NFL QB like Dak Prescott or an amateur boxer.

ECD: Sami Thessman / AD: Logan Betsch / Producers: Angela Buck, Tiffany Campbell